Released on: September 5, 2008, 1:28 am

Press Release Author: JUZD

Industry: Apparel & Fashion

Press Release Summary: Jing Liu (27) will represent young entrepreneurs at this
year’s Fourth Annual Tastemaker’s Lounge event, part of the Toronto International
Film Festival from September 6 – 12. The Owner and Lead Designer of Toronto-based
JUZD bamboo (www.JUZD.com), designers of organic bamboo streetwear, Liu will be the
youngest sponsor of the event which introduces tastemakers to innovative product
releases from Canadian companies.

Press Release Body: Toronto, Ontario – September 8th 2008 – The Fourth Annual
Tastemaker’s Lounge is one of the première events of the 2008 Toronto International
Film Festival (TIFF). Jing Liu, Owner and Lead Designer of JUZD (short for Juiced)
Bamboo, will be the event’s youngest sponsor, at the age of 27. Liu, along with
other event sponsors including CTV’s eTalk and Sweetspot.ca (as the event’s major
sponsors), HBC, Joe Fresh Style, Strellson, and PUMA, will expose event-goers to
fresh and unique products coming from some of Canada’s trendiest and most
cutting-edge entrepreneurs.

JUZD Bamboo will provide a collection of one-of-a-kind designer bamboo t-shirts for
the Tastemaker’s Lounge, running Saturday, September 6th to Friday, September 12th
from 10 a.m. to 5 p.m. daily at the InterContinental Toronto Yorkville Hotel.

Liu made history two months ago when his first collection of edgy designer bamboo
tees was picked up (with immediate delivery requested) by Canada’s leading luxury
retailer, Holt Renfrew. His fast rise in the scene marked a rare event in the
fashion industry, where retailers buy lines nine months in advance. Making the quick
demand even more shocking is that Liu has no agency design experience or fashion
background.

Liu isn’t stopping with Holt Renfrew in his efforts to take the eco-conscious design
world by storm. Already working on several deals to extend his line, he expects to
see JUZD Bamboo tees available in the US and UK markets before Christmas. Following
on the heels of the Holt Renfrew buy, other distributors are also demanding
immediate delivery. What is the appeal of the JUZD designs? According to a UK
source, “People are tired of going into stores and seeing the same shirt after
shirt. This is different. There is presentation, a totally awesome new fabric, and
you got this comic in the back. I’m sold!”

Not only are stores taking notice. The media has also jumped onto Liu’s story of
finding eco-friendly inspiration to combine his love of art and fashion. Within just
72 hours of announcing the Holt Renfrew deal, eight magazines, four online
magazines, a TV show, a radio station, and eight major blogs confirmed coverage.

As the world is eyeing the stars in Toronto, there is a Toronto star that’s eyeing
the world.


About JUZD - The Bamboo Streetwear Clothing Company

JUZD (short for Juiced) www.juzd.com is the planet’s first bamboo designer label,
established in 2007 by designer Jing Liu. The label emphasizes contemporary high-end
streetwear created using exclusive custom-designed and milled bamboo fabric. Each
design is inspired by the designer’s vision of “organic” and aggressive style and
the philosophy that art and fashion should co-exist in a way that is innovative,
eco-conscious, and empowering.

For more information about the event sponsorship, JUZD label, or to set up an
interview with Jing Liu, please visit www.JUZD.com or contact Davi Tham at
416-561-2581.

Web Site: http://juzd.com

Contact Details: 5B King St East Toronto on M5C3C6,
1-888-589-3462,
1.888.895.5893,
davi@juzd.com